La Fête du Rosé

La Fête du Rosé is produced in conjunction with the prestigious winemakers

from the oldest vineyard on the St. Tropez peninsula. Established in 1340, the domaine and vineyards span over 60 hectares overlooking the Mediterranean Sea.

Founder / CEO Donae Burston created La Fête because there "wasn't a rosé brand that spoke to diverse audiences. When you thought about rosé, you didn't think of Black, Brown, or Asian people drinking it, or, at the time, see brands promoting multicultural people or Men drinking their wine. It was not reflective of the universal appeal of rosé."

Together, we are committed to sustainable agriculture, the environment, and the protection of nature. Sustainability is our guiding principle, and as a result, our wine is 100% pesticide-free.