Alaska Airlines is bringing Black Girl Magic to First Class with McBride Sisters wine

In 2018, McBride Sisters Wine Company’s Co-Founders Robin and Andréa McBride launched Black Girl Magic Wines, a celebratory wine paying homage to women in their family and community. The McBride Sisters Collection, featured onboard Alaska Airlines, includes wines from the Central Coast of California and New Zealand.

March 2, 2023 • Noel Burgess

Sourced from some of California’s finest winegrowing regions, Alaska Airlines has partnered with the McBride Sisters Wine Company, the largest black-owned winery in the country to bring award-winning wines to its guests for when it’s time to take any occasion up a few notches.

“Our goal is to introduce customers to west coast wines that they fall in love with and seek out after getting off the plane with us,” says Todd Traynor-Corey, Alaska’s managing director of guest products. “The partnership with the McBride Sisters and Black Vines may be amongst the first in the space, but it won’t be the last.”

Writer & Content Creator Noel Burgess

Since joining Alaska in 2021, Alaska’s DEI Director James Thomas has been working to increase overall diversity and inclusion in every facet of the airline, including their business partners.  

In his previous role as the DEI Director at Chateau St. Michelle, the oldest and most acclaimed winery in Washington State, Thomas met Fern Stroud, the founder of Black Vines, an organization that brings together Black winemakers and enthusiasts to build a community and showcase their craft to the world…